Politicking Goes High-tech :: essays research papers

Politicking Goes High-Tech This reading dealt with the fact that the major decision makers for people when voting (especially for Senators) are the television spots. The article discussed how today's campaigns are now candidate-centered rather than political party-centered and how they require large sums of money in order to pay for all the advertising, and a team of professional workers rather than a team of volunteers is a necessity. Much of the money goes to commercial advertisements, but another large portion goes to continuous polling and direct mail strategies. The article talked about the need to have the speed and technology to know how the people feel right away. A candidate cannot wait weeks or even days for the results to come back to him or her whether he or she is in the lead. The results are needed within hours. After getting the results from the polls, it is then time to determine what action needs to be taken to aid your campaign (or more often hurt your opponent). The candidate then needs to create new television ads to make himself or herself appeal to the interests of the people or sometimes to counteract the bad things the opponent has to say. This fight between the television ads is often referred to as Spot Wars. While the Spot Wars help out the candidates (or harm the opponents with derogatory remarks), they can cost an enormous amount of money; and after being played on television the opponent will return the attack with one of his or her ads—then, the candidate will have to go back to work all over again creating new ads regarding the new polls—all of which costs more money. A major portion of the money for candidates to use comes from PACs. These PACs make up  ¼ off all contributions to Senate campaigns, while some of the other money comes from fund raisers and cost-per-plate dinners. Before the candidate begins to play the ads on television he/she needs to determine what the campaign focus is going to be. Focus groups are small groups of voters who gather with the candidate to give an idea of perhaps what the people are looking for. Then the candidate has to decide when to run the ads. Determining that can be more difficult: if you have the money it is probably best to start early and hope your opponent runs out of money trying to counteract your ads—"One candidate puts on a message, and the other has to decide how to respond." After you run the ads you have to poll the people, of

Evaluate the Methods Used by the Psychodynamic Approach

Charlotte King Orion 12 Psychology EXAM QUESTIONS Evaluate methods used by the psychodynamic approach. One of the methods used by the psychodynamic approach is case studies. Case studies are used to practice their therapy on to see if it actually works. The therapy created by Sigmund Freud, is called psychoanalysis. An example of one of the case studies would be the case study of Little Hans. Hans was at the age where he noticed he had a penis and therefore played with it a lot. His mother noticed this and told him to stop it otherwise she would call the doctor and get him to cut it off.Hans later on developed a phobia of horses, so his father got in touch with Freud and told him about Hans’ strange behaviour and he suggested that he was scared of horses because of the large penis. Later on, Freud and Hans’ father discovered that he had a phobia of horses because he saw his father as a rival and he apparently had a large penis. He saw his father as a rival because he ac quired the Oedipus complex which meant that he had a sexual desire for his mother and therefore wanted to get rid of the father.Freud interpreted that the horses in the phobia were symbolic of the father, and that Hans feared that the horse (father) would bite (castrate) him as punishment for the incestuous desires towards his mother. With Hans feeling threatened by his dad, Freud thinks that he comes up with a defence mechanism known as ‘identification with the aggressor'. This is where Hans would bond with his father by adopting his mannerisms and actions, this way; he will not feel hostile towards him. Weeks after, Hans’ phobia improved and at the end of the phobia he had two fantasies. One of them being that his father was the granddad not the dad.And the other about his bottom and penis being removes then being replaces with larger ones. After recovering from the phobia, Hans’ father reassured Hans that he had no intention of cutting his penis off. One weakn ess of the case study method is that it cannot set precedent for all cases with similar patients. For example, psychoanalysis might work on Hans but it might not work on someone else who has a phobia of horses. However, case studies over history of psychology have been able to provide clinicians with valuable information about different psychological illnesses.Meaning, a particular study can be used as a means of insight into life with the illness. Another downside to the case study method is the completely open and uncontrolled environment in which it takes place. This eliminates its usefulness as an indicator of cause and effect since the variables in the study are uncontrolled. This makes it too difficult or presumptuous to state that one value correlates in any way to another. Instead, a clinician can develop a hypothesis on this relationship and use another research method to determine support for, or refutation for, their hypothesis.This is why it was mentioned earlier that ca se studies can lay down the foundations for further psychological research. Another method is the use dream analysis. This is where dreams are looked into more depth to figure out their true meaning. Freud considered dreams to be the ‘royal road to the unconscious' as it is in dreams that the ego's defences are lowered so that some of the repressed material comes through to awareness. Freud distinguished between the  manifest content of a dream  (what the dreamer remembers) and the  latent content,  the symbolic meaning of the dream  (i. e. the underlying wish).The manifest content is often based on the events of the day. The process the underlying wish is translated into the manifest content is called dream-work. The purpose of dream work is to transform the forbidden wish into a non-threatening form, reducing anxiety and allowing us to continuing sleeping. Dream work involves the process of displacement, condensation and secondary elaboration. Displacement  takes place when we transform the person or object we are really concerned about to someone else. Condensation  takes place when we combine different factors into one aspect of the manifest content.Secondary elaboration  occurs when the unconscious mind strings together wish-fulfilling images in a logical order of events, further obscuring the latent content. According to Freud this is why the manifest content of dreams can be in the form of believable events. On 24 July 1895, Freud had his own dream that was to form the basis of his theory. He had been worried about a patient, Irma, who was not doing as well in treatment as he had hoped. Freud in blamed himself for this, and was feeling guilty. Freud dreamed that he met Irma at a party and examined her.He then saw a chemical formula for a drug that another doctor had given Irma flash before his eyes and realised that her condition was caused by a dirty syringe used by the other doctor. Freud was no longer guilty. Freud interpreted t his dream as  wish-fulfilment. He had wished that Irma's poor condition was not his fault and the dream had fulfilled this wish by informing him that another doctor was at fault. Based on this dream, Freud went on to propose that a major function of dreams was the fulfilment of wishes. Another method used in psychoanalysis is free association.Free Association or the Talking Cure is based on the psychodynamic model of abnormality. Psychotherapy places great significance on childhood experiences, such as the psychosexual stages, and on repressed impulses and unresolved conflicts in the unconscious. The aim of psychotherapy is to bring repressed material into conscious awareness – ‘to make the unconscious, conscious’. During therapy sessions the patient is encouraged to relax on a couch and talk about whatever comes into his mind. The therapist listens and offers no judgement about anything the patient says.It is hoped the patient will relax his internal censor an d released repressed material from the unconscious. The therapist then helps the patient interpret the material and gain insight into the origins of the conflict. During the therapy the patient may also transfer his unconscious feelings and emotions onto the therapist. Psychotherapists help the patient deal with their recovered memories that came from the unconscious. Patients go through a cathartic experience called abreaction. Someone who experiences this will be cured of the disorder.

Of Witchcraft In Young Goodman Brown And Washington...

In Nathaniel Hawthorn’s Young Goodman Brown and Washington Irving’s Rip Van Winkle share a common ground of witchcraft and a man vs man inner conflict of the unknown. We witness our two protagonist Goodman Brown and Rip endure life or death situations and what they conquer throughout their self-entitlement. Firstly, we see the journey of young, newly wedded Goodman Brown, and his wife Faith. A Puritan believed couple, who’s in the mindset of being set for life all because of Faith being an Elite, thus leading to Goodman Brown going into the woods and fighting evil to be recognized as one of the Elites as well (1). He is convinced to leave Faith alone for the night as his attempt was to be with her even after death do them apart, yet she†¦show more content†¦He quickly scurried back to the streets of Salem (9), there he sees the townspeople in their natural environment. Praying, practicing their faith, even dictating catechism to the younglings, but Goodman Brown was convinced that what he saw was not a dream. When he emerges home his wife greets him with joy after his late-night adventure, yet after what he saw, he simply walked away and gave her the cold shoulder. In theory, Goodman Brown is affected and convinced that the late-night ritual did happen and pushes everyone around him away and dies a lonely, bitter old man. In comparison to Rip Van Winkle, who is a very well-liked man in his community (3), but faces the usual marriage conflict of his wife constantly nagging and him looking for a way to escape (4). He travels first with his dog Wolf to the inn, where he goes to listen to Nicholas Vedder and his group discus the political distress they feel (4). Not soon after his wife would call and explicitly demand her husband go back home immediately. Instead Rip unconsciously dragged himself to the highest point of the Kaatskill mountains, where he perused his favorite sport of squirrel shooting (5). After a long nap, he sees a short, square built old fellow, who asked for his help in lifting the heavy keg towards the top of the mountain on a long and rocky road until they see a hollow, amphitheater. Once inside an odd-looking bunch of

The Church during the Middle Ages - 1613 Words

The Middle Ages were a time that revolved around Christianity and converting or killing off all those who were not Christian. As a result, strict laws were put in place that prohibited the practices that weren’t Christian. This also meant anything that was pagan was prohibited and punishable by death. There were many practices that would be considered pagan, but the main ones of concern were the things the Church did not approve. Of the things the Church did not approve magic, like witchcraft, and heresy were two of the main things that were forbidden by both state and Church law. The main reason the Church wanted to block off magic practices was to stay in power (or keep its power). This is supported by the following: the influence of the Church on the kings resulted in the passing of civil laws against magic; the Inquisition making sure people did not engage in magical practices; the Church leaders downplaying witchcraft; and the persecution of the Knights Templar and follo wers of John Wycliffe (who led the movement against papal authority and the clergy). Magic originated from pagan roots in the Ancient period when Christianity did not exist. It did not involve devils or demons, as the Church branded it later on and is often portrayed currently. Witchcraft originally was just a form of folk magic that would be practiced as a normal routine, like a prayer, or used for good luck. People made charms and potions to help them do something in their lives. Whether it is forShow MoreRelatedThe Changes in the Catholic Church during the High Middle Ages972 Words   |  4 PagesRoman Catholic Church became divided when the King of France decided to replace the current Italian Pope with one that he elected. During the Great Schism, there were two popes claiming authority over the Catholic Church. Following the split, the papal offices began to lose their authority. Ultimately, the cardinals of both popes decided that an ecumenical council of godly men could collectively possess more divine authority that just one pope. In 1409 at the council of Pisa, the church council wasRead MoreThe Relationship Between Church And State During The Middle Ages1410 Words   |  6 PagesMiller History 201 Prof. Shannon 11/14/15 Between Church and State During the period in Europe commonly known as The Middle Ages, economic reforms took place, as well as social, political, and religious changes. One common theme throughout The Middle Ages was the relationship between the Church and the State. The Catholic church during this era held a prominent role in society, and it had an abundant amount of power and authority. The Catholic Church exercised its authority in many different stagesRead MoreThe Catholic Church During The Middle Ages And Through The Seventeenth Centuries1562 Words   |  7 PagesBeginning in the Middle Ages and through the seventeenth centuries, witch trials occurred in Europe. Many people were accused of being witches some of these people were accused of being witches for not following Christian beliefs at that time and others followed witch prosecutions for goods and money. Furthermore, the stereotypes of witches at this period also had a role in causing witch prosecutions. In this essay I argue how these three com ponents led to the death of so-called witches. FirstlyRead More How the Catholic Church Held Up During the Middle Ages Essay1224 Words   |  5 Pages The Middle Ages was a long period of time. It started in about the 500 A.D. and ended in about 1500 A.D. Not many things can last for this long period of time, but at least one thing did, and that was the Catholic Church. The Catholic Church consists of Popes, Bishops, Clergy, and Monks, and Nuns were also part of the Church. Also during the Middle Ages, it also produced many great philosophers (Funk Wagnall’s, 275). From the Middle Ages to the 13th century, the church played importantRead More Christianity Essay1617 Words   |  7 Pagessome for the better and some for the worse. During this period in Europe, commonly known as The Middle Ages, economic reforms took place as well as social, political, and religious changes. One common theme throughout The Middle Ages consisted of the relationship between the Churc h and the State. The Catholic church during this era held a prominent role in society, and it had an abundant amount of power and authority during this time. The Catholic Church exercised its authority in many differentRead MoreEssay about The Deserving Titles for the Middle Ages896 Words   |  4 Pagesperiod of slow development called the Middle Ages. The Middle Ages occurred around 500 A.D. to 1400 A.D. The Middle Ages were split into several different time periods called the Early Middle Ages, the High Middle Ages, and the Late Middle Ages, each period contributing to the tension or progress of the Middle Ages. The Middle Ages is deserving of the titles Age of Feudalism due to this governing style influencing the social order of the society and the Dark Ages because this time was plagued with diseaseRead MoreChristianity And The Middle Ages1376 Words   |  6 Pages Christianity during the middle ages had to overcome many people and to need to evolve in order to grow as fast as its leading religion which was islamic faith. When the religion was in its prime of evolving it need to become a stable and function community which during war it felt very unlike to. So as Christianity began to grow many followers and believers had to lose their lives because others didn’t agree with them. Since Christianity is one of the most dominant religion containing more thanRead More The Church and the Middle Ages Essay596 Words   |  3 PagesThe Church and the Middle Ages The Middle Ages were a period in Europe dating from the collapse of the Roman Empire in the West, around the 5th century. However, the fixing of dates for the beginning and end of the Middle Ages is arbitrary. According to the Norton Anthology, Medieval social theory held that society was made up of three estates: the nobility, composed of a small hereditary aristocracy,...,the church, whose duty was to look after the spiritual welfare of that body, and everyoneRead MoreThe Roman Catholic Church in Medieval Times Essay1295 Words   |  6 Pages In the Medieval times, the Roman Catholic Church played a great role in the development of England and had much more power than the Church of today does. In Medieval England, the Roman Catholic Church dominated everyday life and controlled everyone whether it is knights, peasants or kings. The Church was one of the most influential institutions in all of Medieval England and played a large role in education and religion. The Churchs power was so great that they could order and control knightsRead MoreThe Middle Ages : A Holy War Or Crusade Against Muslim Turks1357 Words   |  6 Pagesbelieved in God and the church ruled,† doesn’t George Bernard Shaw make it seem like life would seem simple in the middle ages. Everyone believing in the same ideas and practices. Although, it might not be that simple, back in the middle ages everyone believed the Christianity. The church unified its people from a once corrupt world. The people would devote countless hours of their lives t o give back to the church. Above all, the feudal system was controlled by the church, including the all mighty

Unit 1 P4 P5 - 1176 Words

P4 Describe, with examples, the impact of government policies on different public services P5 Identify how society is affected by government policies In the UK, policies are in place in order to protect us and help enforce diversity and equality. Sometimes they are not always positively impacted on our society and public services; they can be negative as well. In this assignment, I will cover both the impacts of government policies on the public services and how society is affected. Human Rights The most commonly known policy that has affected all of the services is the human rights policy. This act was passed in the UK in 1998 which protected us and gave us the right to life, education, liberty and security and freedom of expression.†¦show more content†¦If you’re attending University then expect an expensive fee after your course that you are required to pay back each month. Many graduates are still paying their fees even after 5-10 years. The main reason why society is affected by the fees is because less people are attending university purely because it’s too costly. Even after graduation, you are not guaranteed a job so some people become jobless while having to pay back the debt. VAT rises Every item you purchase legally has a VAT which increases the overall cost of the item. This is normally a 20% increase which is quite costly- depending on the item. If you were to buy a computer for  £500(no VAT) then the final price would be  £600. This means many families are forced into poverty while they have to struggle on surviving on minimum wage. Sales of council houses Selling of council houses is becoming an increasing issue in the UK as people and even businesses are buying the house out. This means hundreds of family homes are now owned by private landlords or individual people. As a consequence, families are finding it difficult to find family-homes to live in. How Society is affected by Government Policies When Society does not agree with a new policy that the Government put into place, it normally results in protests near Governmental Buildings with signs criticising the work of Government. However, protests are bothShow MoreRelatedIT BTEC 3 UNIT 9 Assignment 2010710 Words   |  7 PagesCertificate/Subsidiary Diploma in IT Portfolio Evidence for Unit 9 – Computer Networks (2010) You MUST provide coursework for ALL of the ‘P’ tasks or you will not pass this piece of work. To gain a Merit you must, satisfactorily, complete all of the ‘P’ and ‘M’ tasks and gain a Distinction you must, satisfactorily, complete all of the ‘P’, ‘M’ and ‘D’ tasks. The assessment grid attached to this piece of coursework will help you. Section 1: Networks P1/P2/M1 You are working as an IT consultant forRead MoreUnit 4835 Words   |  4 Pages UNIT ASSIGNMENT | Unit Number | Unit Name | Credit value | 4 | Business Communication | 10 | Name of assignment | Investigation of Business Communication | Name of Assessor | Raghbir McGinley | Start date | Completion date | Duration of assignment | Part 1 04.02.13Part 2 11.03.13 | 25.02.1325.03.13 | 3 weeks3 weeks | Feedback date (A grade and actions for improvement will be given and recorded at this point. You can upgrade your work at the unit upgrade date, asRead MoreRole Internet Marketing1165 Words   |  5 PagesEdexcel Extended Diploma Business Level 3 Edexcel Diploma Business Level 3 Unit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context Read MoreHealth1271 Words   |  6 PagesQualification | BTEC National Extended Diploma in Health amp; Social Care Level 3 | Unit number and title | Unit 44: Vocational Experience | Hand out Date | w/c 9th September 2013 | Hand in Date | 13th June 2014 | Learner Name | | Assessor name | Adelaide McLaughlin amp; New Lecturer (TBC) | | Assignment title | Vocational Experience | Criteria Assessed | P1 explain the structure and function of a health or social care organisationP2 report on own contributions to a specificRead MoreEssay on Work: Goal and Social Care949 Words   |  4 PagesUnit 6: Personal and Professional Development in Health and Social CareUnit 44: Vocational Experience for Health and Social CareBTEC NATIONAL HEALTH AND SOCIAL CAREExtended Diploma Student Name: Abigail bowes Group: BStudent Number: 20138903 | Unit 6 (P2, P5) half 1. Provide an up-to-date CV at the start of the course. 2. Provide an updated CV at the end of the first year. 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Processor Utilization = (Processor buy time) / (Processor busy time + Processor idle time) b. Throughput: The number of process computed per unit of time is Throughput. Throughput = (Number of processes completed) / (Time Unit) c. Turnaround Time (tat): The total time spent to get into the ready queue for a process is turn around time. tat = t(process completed) – t(process submitted) d. Waiting Time (wt): Time spent in readyRead MoreSkills for LAND A1 2015 1978 Words   |  4 Pagesï » ¿ Module: Unit 10: Skills for Land-based Outdoor and Adventurous Activities Tutor: Nick Young Assignment No: 1 of 1 Title: Land-based Outdoor and Adventurous Activities – The Knowledge, Risks, Participation, Review Development IV’d before Mark Wilson Date 22/4/13 issue by: IV’d: Date 16/4/15 Date 21/5/15 Issued: Due: Feedback Due: 11/6/15 Student Name: ................................................................. Read MoreVariable costing vs Absorption costing.1134 Words   |  5 Pagescomparative insight of major differences using the examples below:- The following information is available for periods 1-6 for a company that produced a single product ($) Unit selling price10 Unit variable cost 6 Fixed costs for each period 300 Normal activity = 150 units per period, production sales are as follows:- P1 P2 P3 P4 P5 P6 Units sold150120180150 140160 Units produced150150150150170 140 There were no opening stocks for P1, actual manufacturing fixed overhead incurred was $300

Bad debt Free Essays

Bad debt is a serious financial problem affecting the United States. When people do not pay their debts, the economy suffers because the banks, credit card companies, doctors, utility companies, and other businesses lose money. The same applies to when businesses fail to pay their financial obligations to other businesses. We will write a custom essay sample on Bad debt or any similar topic only for you Order Now However, personal bad debt and corporate bad debt is viewed differently by the government (Bankruptcy FAQ for small business. ) Corporate bad debt is easier to file bankruptcy upon than when a private person loses money. This seems to be simply because allowing corporations to do business honestly without threat of losing their personal financial security is an important ideal to keep the economy going. A company getting rid of their bad debt through bankruptcy all but destroys their ability to stay in business. Personal bad debt, however, is treated stricter because there are by appearance more controllable factors. People are expected to feed their families and stay in a home without using credit and to not borrow more than they can afford. In addition, the companies and government likely fear that if people who don’t pay their bills can repeatedly file bankruptcy and keep everything they bought, there will be no incentive for them to do the right thing and live within their means. Those who honestly cannot pay their bills will not go to jail, but in the case of a business will likely lose their company and in a person’s case lose any homes or other property owned (Bankruptcy Courts. ) Otherwise, the economy would be in even worse shape if people and businesses could just run up bills, decide not to pay them, and not have any additional financial consequences. The government’s position seems to remain that businesses have a better right and need for credit to help the economy than individual households, and this is unlikely to change anytime soon. References: Bankruptcy Basics. (2006). Retrieved March 25, 2009 from U. S. Courts: http://www. uscourts. gov/bankruptcycourts. html. Bankruptcy FAQ for small business. (2009). Retrieved March 25, 2009 from Bankruptcy in Brief: http://www. moranlaw. net/business-bankruptcy-faqs. htm. How to cite Bad debt, Papers

Vicks Scorpio free essay sample

The series affords an opportunity to see the entire marketing process unfold – from the assessment of market opportunity to the development of a marketing plan. Our first goal is to see how market research supports this process at various stages. A secondary goal is to gain an understanding of the relative advantages and disadvantages of various research procedures. The (A) case, set in February 1979, describes the Richardson-Merrell company, its Vicks Health Care Division, and new product marketing in that division. It also describes in detail the markets for colds care products and products for related conditions – sinusitis, allergy, coughs, and headaches. The main issues in the (A) case are whether there is an opportunity for Scorpio and, if yes, how it should be positioned. The (B) case, set in May 1980, reveals that Vicks chose a multi-condition positioning for Scorpio, via the brand name â€Å"Vicks Versus 3† and the claim that it was suitable for colds, sinus, and allergy. We will write a custom essay sample on Vicks Scorpio or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The bulk of the (B) case reports the four-city test market conducted over the previous 12 months. You are expected to evaluate both the design of the test and its results, and decide what to do next. The (C) Case, set in March 1981, reveals that the new products group has decided to recommend national expansion. The case presents the latest test market results and a large number of possible elements of the national marketing plan. You have to select and justify options, integrate them into a marketing plan, and complete a five-year pro formula PL. Some of the purposes of using this case are: 1. To expose you to a complete new product development process as practiced by a highly sophisticated consumer packaged goods marketer. . To illustrate the use of a very wide range of basic marketing research techniques, particularly how each technique is used at different stages of the marketing process; 3. To allow you to use many (and sometimes conflicting) pieces of research as input into evaluation of market opportunity, development of a positioning strategy, evaluation of both the execu tion and the results of a test market program, assessment of advertising strategy, choice among promotional tools, and finally, the development of a national launch program. 4. To expose you to detailed aspects of marketing which may not be covered in less comprehensive cases; 5. To provide an exercise in marketing planning which integrates both the demand-generation benefits and the financial costs of each element of the plan. Vicks Health Care Division: Project Scorpio (A) Vicks (A) does not have a strong decision focus with respect to an element of the marketing mix. The key decision faced in February 1979 is the additional research to do to help determine the positioning of the product, or if any viable positioning exists at all. Questions to think about include: 1. What is the market opportunity for Project Scorpio? 2. What can we learn from the 1979 Awareness and Usage Study? What is your evaluation of the quality of these data? 3. How should Mr. Morelli proceed in February 1979? What, if anything, should he test, and how? More specifically, you should conduct three major sections of analyses: (i) the assessment of the market opportunity for the Scorpio product by using the â€Å"4Cs approach† (i. e. , Company, Consumer, Collaborator and Competition).